Scripps selects Axis for stations

Scripps Broadcasting has rolled out Chryon’s Axis system at four stations, with the group’s remaining ones to follow.

So far, WEWS-TV in Cleveland, WPTV-TV in West Palm Beach, Fla., KSHB-TV in Kansas City, Mo. and WCPO-TV in Cincinnati have been upgraded to the new system, which uses a shared brown, red and gold graphics package.

Scripps has built a graphics facility at WFTS-TV in Tampa, Fla., which will serve as the hub of the group’s graphics operations.

See another image and read more after the jump.

The new graphics package makes use of a color scheme not seen very often in television news, a good strategy to help make the stations stand out more. The look draws heavily on 3D, transparent ribbons and curled panels as well as bursts of light that give the look a warm yet modern feel. Subtle accents of a maroon-red add a nice sense of urgency to the look and help keep things from looking too muddy.

The package also makes use of larger typefaces in a clear font. In some places, however, the type seems a bit too large, but does translate well to Web video and likely is a hit with smaller-screen viewers.

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