New study shows how traffic reporting effects news

Beat the Traffic and Kovsky & Miller Research has released a new study that details how newscasts content is effected by traffic reporting:

TV stations in the study spent nearly 10% of their newscast content time making viewers aware of morning traffic conditions and hazards. Stations using Beat the Traffic technology covered 25% more topics like accidents, road conditions, and visibility despite spending nearly 17% less time on traffic reports. Thus Beat the Traffic stations were 46% more efficient in keeping a broad audience informed of impending auto transportation problems.

Greater use of maps was responsible for the breath of coverage and effective time usage advantages at Beat the Traffic stations. These stations spent nearly 23% more time than its competitors giving traffic information via various map displays.

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