Nexstar adding celeb gossip channel to station sites

Nexstar has announced it will team up with Mixx on a new offering called “Gossip Hot Spot,” reports Broadcasting & Cable.

The service will allow select Nexstar stations to offer the latest celebrity news and gossip through social media channels. The company also claims popular celebrities such as Oprah Winfrey will “contribute ‘via social media postings’.”

“The Gossip Hot Spot is an innovative one-stop, real time source of gossip and celebrity news and reflects Nexstar’s commitment to providing audiences with additional content and interactive options through our community portals,” said Nexstar eMedia Senior Vice President Marc Montoya. “Beta testing of the Gossip Hot Spot on our Jacksonville portal met with excellent consumer response and we expect the channel to be the go-to source to satiate users’ interest and curiosity in the happenings of the world’s biggest stars.”

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