FX Group purchases Giant Octopus, becoming one-stop shop for stations
FX Group has announced a deal to purchase motion graphics firm Giant Octopus.
“Over the past few years we’ve seen that our clients really want ease and efficiency in developing a new set,” said Mack McLaughlin, CEO of FX Group. “We realized that motion graphics was an important offering that we didn’t have. Once we realized this and shared our vision with GO it became obvious that we should join forces and offer a true “one-stop-shop” solution.”
The deal, which officially closes November 2, 2010, creates the first single source provider of set design, lighting design, motion and set graphic design and set fabrication/installation for broadcast television.
“FX’s growth strategy for the next three years offers us many more creative paths in new media and the evolution of TV than we saw for GO alone,” said Rey Rodriquez, a creative partner in GO.
“We’ve had a long and wonderful working relationship with FX so this seems like a perfect natural fit,” said Ruth Dial, a creative partner in GO. “We’re very excited.”
The name of the new motion graphics division of FX has not been confirmed but will likely be introduced before the November closing.