June 16, 2011

‘Monday Night Football’ prepares new logo for fall kickoff

ESPN has released a new logo for the upcoming NFL season of “Monday Night Football.”

“Every year we go back and analyze the entire show in the offseason to raise the bar and make our presentation even better,” said senior vice president and executive producer Jed Drake. “The logo has been a point of focus this spring, developing a new mark that embodies the energy, spirit and tradition of Monday Night Football.’”

ESPN Creative Services designed the new logo after going through many design options.

“After exploring a variety of design solutions, we created a bold, symmetrical badge that contains and showcases ESPN, ‘Monday Night Football’ and the NFL shield,” said creative director Michael Ruddy. “The logo was designed with a sculpted framework that adds strength. The color red dominates the palette, and the stadium lights around ESPN illuminate the badge and exemplify that ‘MNF’ is in primetime. Metal, rubber and pigskin textures also add tactility.”

Via ESPN Front Row

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