ABC’s OTUSNews.com registers 1M page views on first day
ABC News and Yahoo! News’ OTUSNews.com had quite a first day, registering over 1 million page views Monday, Dec. 19.
The new political news and information site launched Monday and is billed as a central hub of political and 2012 election news and information. In addition to traditional news reporting content from both ABC News and Yahoo!, the site also includes interactive features, tools and more.
One of those features, Match-O-Matic, was key in helping deliver the first day numbers. The quiz that helps match users’ views and opinions to presidential candidates, was heavily shared via Facebook and Twitter Monday and Tuesday.
In additional to recording more than a million page views, the site also managed to attract some 900,000 unique visitors to the site.
This data puts the newly-launched property into contention to become a major player in online political news — provided it can continue to deliver traffic that’s consistently at this level. Of course, new sites’ fresh-out-of-the-gate traffic data can be a bit larger than normal.
By comparison, Politco claims traffic of 18.77 page views a month and 3.23 million unique visitors. Online news giant CNN.com delivers 1.5 billion page views and 14.6 million unique users over its digital properties, but doesn’t publicly breakdown numbers into just its political section. MSNBC.com, meanwhile, claims 5.8 million unique visitors per month for its political coverage.