Beat the Traffic to add live video, courtesy of TrafficLand

Beat the Traffic will incorporate TrafficLand’s video feeds into its Beat the Traffic 3D solution for media partners.

Effective January 1st, 2012, this partnership will allow broadcasters nationwide to supplement their traffic reports with live traffic video in addition to other real-time traffic information.

“TrafficLand’s offering is truly one-of-a-kind and a wonderful complement to Beat the Traffic 3D,” said Andre Gueziec, CEO of Beat the Traffic. “Our media customers and prospects have been asking for live video feeds for some time, and we responded by teaming with the undisputed leader in the field. TrafficLand’s patented technology, infrastructure and sheer amount of video feeds are truly second to none. We are thrilled to be working with them and I have no doubt our media partners will be pleased with the results.”

Through agreements with more than 60 state and local transportation agencies, TrafficLand provides live traffic video feeds from more than 11,000 cameras worldwide, including coverage in 148 U.S. cities. Beat the Traffic 3D currently includes live but still traffic images, whereas TrafficLand’s patented technology captures thousands of closed circuit television (CCTV) video feeds directly from the camera networks of local and state transportation agencies, standardizes them, and provides more reliable access with fewer delays.

“We are very selective about our partners, but TrafficLand and Beat the Traffic were meant to do business with each other,” said Lawrence Nelson, CEO of TrafficLand. “Beat the Traffic has developed a truly innovative television broadcast solution for traffic reporting. They have recently signed numerous TV affiliates in a very competitive market and have established themselves as an industry leader. We are very excited with the opportunity to work with Beat The Traffic and believe that the combination of our products and technologies will offer television broadcasters a truly unique on-air traffic reporting capability. We hope that this partnership will result in exponential growth for both companies. The road ahead is very exciting.”

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