Survey says 15 seconds is sweet spot for online ads

An interesting survey from Poll Position finds that a 15-second pre-roll ad seems to be “acceptable” to most online video viewers.

The organization polled 1,729 people and found that 52 percent thought a 15-second ad was acceptable. Right behind that, however, some 27 percent said they had no opinion, while 12 percent indicated 30 second ads were OK, 4 percent thought 45 seconds and 3 percent would prefer 60 second ads.

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