Interactive director comments on U_News

Jen Reeves, interactive director at KOMU-TV, posted today on her blog about U_News.

“We had had moments of success leading up to the U_News show that gave us the bravery to do things differently. We had a schedule opening after Oprah ended her show. That’s when we launched U_News@4 #SarahHill,” she writes.

“As our online audience grew around the world, our local audience never caught on quickly.”

“KOMU plans to scale back on how we present interactivity in a way our audience is more willing to accept. U_News’ major changes are the show’s time (noon), name and format changes to boost its professionalism. The dominance of social media will be toned down.”

“Our efforts to bring more education and awareness to our market isn’t over. We will continue to share our skills with the community and encourage more participation in our market. So if you hear how KOMU’s interactive newscast was canceled, that’s wrong. It’s moving, it’s constantly changing and because I’m lucky to work here, we’ll continue to share the lessons we’re learning.”

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