Tackling social media at CNN

“Media organizations – and CNN in particular – were actually fairly quick to embrace social media early in its inception. But we’ve come a long way from the early stages. Now, it’s about using social media effectively – to figure out the strategy that is optimal.”

Inside Cable News has a lengthy interview with Steve Krakauer, Senior Digital Producer for CNN. In the interview, many topics are discussed about how CNN uses social media and how it has changed how news is reported.

“I think it’s a nice idea to want to try every social media platform that crops up, but it’s unrealistic when thinking in terms of a business.”

“It’s important to note HOW a TV news talent engages on a platform, rather than pure numbers. Take Don Lemon – active on Twitter and Facebook, engaging the audience. Same goes for Brooke Baldwin with Twitter and web videos.”

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