‘Dateline’ adds URL shortener

“Dateline” has joined other NBC News properties in having its own vanity URL shortener.

The program recently began uses “datl.in” on its social media presences to link to content from the show.

Other NBC News programs with custom URL shorteners include “Rock Center” with rockcenter.co and the “Today Show” with on.today.com. MSNBC and other NBC News programs use the custom URL shortener on.msnbc.com, while the network itself has nbc.co as its vanity URL shortener.

Other TV news outlets are also using vanity URL shorteners, including all Gannett stations and Allbriton’s WJLA-TV.

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