Michigan station crowdfunding programming upgrades

MI News 26, a community and television news station in Cadillac, Mich., has set out to use crowdfunding website Kickstarter to fund some key equipment upgrades that will allow it to expand its programming and technical capabilities.

The over the air station, launched in February 2011, has been producing 24 hour local news using a “digital jukebox” format, in addition to airing classic TV shows and movies on its subchannels.

Now, the station is looking to add some in studio programming.

However, producing that kind of programming will require some significant upgrades and additions to the station’s technical infrastructure.

“Our goal is to build a new, HD control room and upgrade our dated mobile production van to allow for the production of live, local programming to compliment our current local news coverage,” the station writes in its Kickstarter application.

MI News 26 is aiming to raise $5,000 by July 6 using Kickstarter, a site that allows ordinary people to raise funds for new projects, products and ideas.

Users can support MI News 26 with as little as $1. If the station fails to meet the $5,000 goal by July 6, no one will be charged.

MI News 26 is offering a series of incentives to help encourage donations, ranging from station swag to fully produced, on location productions featuring a local business, event, organization or individual.

The new programming will complement the station’s existing news programming, which makes use of a modified Stephen Arnold Music image campaign and a set from design firm Fifteenhundred.

For more information, or to support MI News 26, click here.

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