‘The Lead’ debuts on CNN with energy and color

CNN’s “The Lead” debuted today with a splashy graphics package emphasizing color and fast movement.

It was a welcome change for CNN, a network trying to find its voice and viewership.

cnn_thelead_124

Taking a page out of Gannett’s USA Today, the shows graphics color code each section of the show: green = money, red = politics, yellow = pop culture. To avoid any legal issues, the colors don’t exactly line up with Gannett, but it’s a concept we’ve seen before.

cnn_thelead_123

The graphics uses 3D squares as the dominate element with floating colored angles, matching the color coding system.

cnn_thelead_130

cnn_thelead_128

Some of the tease graphics also match the shows scenic elements with the silver/white headers and fake monitor wall look.

cnn_thelead_126

CNN has modified its Washington, D.C. studio, covering some backlit panels with new elements reflecting the shows branding.

cnn_thelead_127

A new desk also debuted that seems to move after every segment.

We’ll see if this fast paced changing stays with the show, or like other CNN shows, is lost in the name of cost saving and time.

cnn_thelead_133

cnn_thelead_129

cnn_thelead_125

cnn_thelead_131

Overall, the new look is interesting and has a good deal of depth on air. The vertical lines are interesting, but don’t match the shows graphics.

 

cnn_thelead_132

The color changing gimmick is nice, especially for the ADD generation, but it is just a gimmick… the stories still have to be good.

The desk is a strong point of the overall look, as wide shots are used throughout the broadcast. Our only issue is why a circular top? There is nothing else circular in the studio and it just seems to stick out like a sore kidney bean.

Related Stories