To stay credible, station sites can’t crash

TVNewsCheck has a great “Air Check” column by Diana Marszalek that discusses the importance of having reliable TV news websites, especially during high demand periods such as breaking news or weather events.

The article highlights the Boston Marathon bombing coverage as a recent and high profile example, when the websites for the market’s NBC and CBS affiliates both experienced issues during the surge of traffic from people wanting to access the latest news and information.

The article also includes interviews with executives at both WorldNow and Internet Broadcasting, two companies that power numerous television station websites across the country.

Read the full article here.

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