NBC News Group invests in new digital venture
NBCUniversal News Group has inked a strategic investment and content partnership with Revere Digital, the new media company launched by digital media journalists Kara Swisher and Walt Mossberg.
Swisher and Mossberg’s new company will manage a digital media and technology news, reviews and analysis website called Re/code along with a global conference business.
“Kara and Walt are two of the most knowledgeable, well connected and respected technology journalists working today. They built an incredible brand and business with ‘AllThingsD,’ and we are very excited about partnering with them in this new venture and deepening our engagement in this rapidly changing technology market,” said Patricia Fili-Krushel, Chairman, NBCUniversal News Group, in a statement.
“We are excited to work with the NBCUniversal News Group, especially because its interest in investing in Revere displays exactly the kind of innovative and forward thinking that is necessary in the fast changing new digital environment. What doesn’t change is our mutual commitment to excellence in bringing quality journalism to the widest possible audience, which the News Group provides every day through its highly respected news operation,” said Swisher and Mossberg, in the statement.
As part of the deal Swisher, Mossberg and other Revere journalists will appear on-air across all of the NBC properties including CNBC, MSNBC, the TODAY show, and “Nightly News with Brian Williams” and will provide NBC television and digital properties access to its breaking news simultaneous with Re/code.
Additionally, CNBC will become Revere’s media partner for its global conferences.