Stephen Arnold Music goes fishing with WFN
Launched in 2005, WFN worked with SAM to match the new logo with a sound that captured the viewers’ passion. The theme is now a driving, raw rock performance created by Stephen Arnold Music.
“Original, sonically branded music plays a crucial role in defining and reinforcing a channel identity, and helping to provide immediate recognition for viewers,” said Chad Cook, creative director of Stephen Arnold Music. “World Fishing Network had a very specific vision in terms of the music for their new Network IDs and graphics. It had to sound authentic to their target demographic and capture the passion of the sport of fishing, while encompassing the whole outdoor experience.”