NBC Sports teases Rio Olympics, previews logo
This first promo has appeared on the NBC Sports website and serves as an early tease for NBC’s comprehensive coverage. Using a slick compilation of past Olympic footage, a local voice and a Brazilian inspired beat, the promo is a sizzle reel of what’s to come in 2016. The logo was designed by Trollbäck+Company, which also recently helped rebrand The Weather Channel.
The promo also revealed NBC’s logo for the games and gave a glimpse at the graphics package coming.
Using colors from the Brazilian flag, the logo steps away from the previous shield design seen in Vancouver, London and Sochi.