Philly NBC unveils branded Zamboni
The Zamboni ice resurfacer debuted at Philadelphia’s Winter Fest decked out in a full NBC 10 branded wrapper.
Taking a cue from its “SkyForce 10” news helicopter moniker, the station has dubbed the Zamboni “IceForce 10.”
The Zamboni, however, isn’t actually equipped as a news coverage vehicle — it’s really just a promotional vehicle for the station’s sponsorship of the city’s RiverRink.
Check out the video the station used to intro “IceForce 10” to viewers — which is complete with a thrilling shot of the Zamboni making a few loops on the ice.