Seattle NBC debuts streetside studio

By Jacob Billingsley

Tegna’s KING-TV moved into its new broadcast center in the SoDo neighborhood of Seattle over the weekend.

The station now calls the Home Plate Center home, which is located across the street from Safeco Field and the Seattle Mariners.

Part of the upgrade for KING-TV was a new studio, which includes a 360 degree shooting space and windows looking towards the stadium.

The set was designed by Jack Morton PDG’s Joe Lamberta, with fabrication by blackwalnut and lighting by Bill Holshevnikov.

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A large anchor desk provides flexibility, as talent can sit around it in a variety of configurations to give different backgrounds on air. The main background, comprised of a 3×1 vertical monitor wall, provides a view of Seattle.

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A blue graphic pattern connects monitors on the left and right, including a 3×3 monitor wall. Lighting changes colors from orange to blue during the day, depending on the newscast.

The set also includes an 84″ Microsoft Surface Hub, a collaboration device featuring a 4k touchscreen display.

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  • Jaason Anthonie Gabriël von Ba

    I think KING 5 TV has missed a big chance. This set just looks so drab, especially when compared to KIRO and KOMO. In this case, it looks as if they ran out of either money or ideas; or both.

    There was a plentitude of cheap-looking wooden materials in their former set, and I personally was looking forward to seeing some more contemporary materials in their new location. Unfortunately, the dated ‘wooden’ (paneling) moved with them to their new location! Have a look at the trimming of the anchor desk, or the walls where the consumer-level television screens have been placed.

    The set might now posses a Microsoft Surface 4k screen, but it just hangs from a bland wall. Also, the 3×1 vertical monitor wall behind the anchor desk seems to lacks any marvel, esthetically, as well as functionally. From a design point of view, I was so disappointed! I was really excited for so long to see the end product.

    KIRO 7’s new set looks much better to me, including their screens (and lack of consumer-level screens!), and KOMO 4’s set is nicely spacious (same company that designed these two sets).

    • Paul R

      Are you watching on-line or OTA? I think OTA presents a much better look, and while I will agree that it is a barebones set, it still is quite hi-tech and the camera angles are good. KIRO and KOMO did major upgrades, for sure. However, KING is the only one offering live background cameras. We shall see what KCPQ cooks up…

  • Eric

    With KOMO, KIRO, and KING already broadcasting on new sets… hopefully KCPQ is getting close to debuting its new set. It’ll be interesting to see if it’s a clone of WTTV and KTVI, or maybe something along the lines of WPIX, or something original.

    • Paul R

      Yes, unprecedented in the Seattle market…where all four local news affiliates will have totally rebuilt their sets within a 6 month time frame. I am confident this has never happened before, although the period around 1980 was quite busy..

  • Paul R

    This set actually looks pretty good on-air. I think they did a good job, and the tech is pretty amazing. Not cheap at all. Compare to KGW in Portland, much better in Seattle.

    • Paul R

      I will also add they have done some very creative camera angles, such as shots from above looking down at the cameras between segments. Nice.

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  • RONJA MESCO

    what I don’t get is this…King 5 gets a new studio, mind you, in a new broadcast center, and it is one of the plainest and most dull studios I have ever seen for a large market. I dont get it. Its like Tegna placed KGW and KING on spending restrictions…there are smaller markets with way better sets. Like KDKA in Pittburgh, and others…this set is something you see in ultra small markets like Flint, Syracuse, Toledo or Peoria. And I am wondering as to why King-tv coudn’t of gotten a set like KTRK in Houson, or WSB in Atlanta…or even WCVB in Boston…this stuff isn’t that hard to make a spectacular looking set for the money…yeesh.

    • TVMN

      To be fair, its nice to see a simple set without all the awful bright LED lighting. The 3×1 monitor array portion of the design is all the rage but is already starting to look dated as nearly everyone has one.

  • RONJA MESCO

    what I don’t get is this…King 5 gets a new studio, mind you, in a new broadcast center, and it is one of the plainest and most dull studios I have ever seen for a large market. I dont get it. Its like Tegna placed KGW and KING on spending restrictions…there are smaller markets with way better sets. Like KDKA in Pittburgh, and others…this set is something you see in Toledo or Peoria (and that says alot of the quality small markets have now. And I am wondering as to why King coudn’t of gotten a set like KTRK in Houson, or WSB in Atlanta…or even WCVB in Boston…this stuff isn’t that hard to make a spectacular looking set for the money…yeesh.