Fox redesigns ‘You Decide’ logo

Fox O&Os and select affiliates are sporting a new logo for the 2016 elections.

The previous logo, shown below, used a circular layout with a gold ring accented by stars and a wave of red and white stripes under.

The words “You Decide” also appear in a serif typeface, with an emphasis on the word “Decide.”

you-decide-politics-elections_1441161372555_148157_ver1.0

The new look, however, trades the serif for sans serif while keeping the word “decide” larger. The type is also rendered in small caps and now contained in a rounded rectangle box divided roughly in half by a waved line.

The top half of the box is red, white the bottom is blue.

Along with the new logo, Fox O&O stations are also using a new election themed graphics package that emphasizes a blue background with shiny star outlined and thick, ribbon-like bands of red, white and blue.

Overall, the new logo is certainly a bit fresher and more contemporary, but also looks oddly like a local campaign sign you might see stuck in someone’s front yard (though perhaps this was the intent).

Related Stories

Comment via Facebook