Utah station goes purple in new graphics package

Nexstar’s KTVX-TV in Salt Lake City has unveiled a new graphics package with a unique color scheme.

The station, which has a bright red logo with gold accents, opted to use a bright purple shade along with grays and whites for its new graphics.

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The look is accented by both transparent swathes, thin arcs and circular rings as well as blurred dots and light bursts. Rings of text are also used.

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That circular theme is carried out throughout the package, including the use of imagery and text appearing in circular “bubbles.”

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From a branding perspective, the liberal use of purple certainly will help the station stand out, though a deeper shade might have brought a bit more sophisticated to the look.

The circular and arc elements are also a bit of an add choice for a station that centers its logo around the polygonal nature of Utah’s borders and, in some cases, almost looks like a Circle 7 motif is being worked into the design.

It’s also worth noting that the look is oddly similar to the previous graphics package used by KABC-TV in Los Angeles, prior to that station getting a new look in November:

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