Stephen Arnold Music engages local TV audiences with ‘Ready’ campaign
Stephen Arnold Music has launched “Ready” a new image campaign featuring multiple themes for the complete news day.
With themes for “Morning Ready,” “Weather Ready” and “Always Ready,” the campaign aims to hit local station’s top coverage areas.
“Audiences today interact with their favorite local station in so many ways – via their phone, online, and across multiple social media channels,” said Chad Cook, VP of Creative for Stephen Arnold Music. “The diverse messaging of ‘Ready’ creates a comprehensive connection between stations and their audiences, anytime and anywhere.”
“Ready” includes two original songs with relevant video, with a multitude of mix outs including Full Song/60s/30s/15s/10s/IDs.