Troika adds Andy Hann as creative director

Troika has appointed Andy Hann as creative director.

With more than 30 years of experience, he brings creative expertise from both entertainment media and consumer brands, winning countless awards.

Hann joins Troika from ModOp as Creative Director, where he most recently executed and oversaw yearlong social campaigns for brands such as Bud Light, Budweiser, Stella and Hoegaarden. He also worked on branding and marketing initiatives for EA Sports FIFA, CBS Sports/Golf, Nvidia and Hudson Pacific Properties.

“I’ve known and respected Andy throughout his career,” said Dan Pappalardo, president of Troika. “Andy has made remarkable contributions to each of the brands he has touched. I’m confident that his rich perspective and experience will allow us build upon the momentum we’re delivering for our clients today and help achieve Troika’s next chapter of growth in experiential branding and marketing.”

“I have always considered Troika to be the best-of-the-best, so I am excited to bring my experience in show promotion, digital and experiential to the Troika story,” Hann added. “Troika is currently heading into exciting new areas and marketing platforms, so I’m eager to push the boundaries and see where we can take it.”

Hann was previously an executive creative director at WME/IMG. There, he spearheaded activations for Sundance Film Festival, New York Fashion Week, and the Academy Awards as well as securing the Visa account for the agency.

Prior to that, Hann was Principal and Head of Creative at BIGSMACK for over 7 years, where he developed campaigns that generated record-breaking ratings for A&E Network and National Geographics as well as helping to launch OWN. He’s also been with legendary agencies, including Concrete Pictures, V12 Design Studio and Pittard Sullivan. Hann made his mark early in his career at E! Entertainment Television, where he reinvented on-air look and feel of the network, and at ABC as part of the inaugural, in-house marketing team at the network.

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