SAM announces collaboration with Cisco on IP solutions

Snell Advanced Media (SAM) announced today at IBC a collaboration with Cisco to integrate Cisco’s IP Fabric for Media solution into its existing IP solutions.

“Cisco is the number one switch supplier in the market and as part of our commitment to IP and our customers, today’s announcement is an important step in our IP strategy. By working with Cisco, we offer customers more choice and we also simplify the process for them, providing a single supplier approach, reducing risk as well as making deploying IP easier,” said Robert Szabó-Rowe of SAM.

Both companies are committed to working towards an integrated IP networking solution to “enable a seamless transition to IP.”

As part of the deal, SAM will design-in Cisco solutions with professional services as part of its IP offerings and resell items from Cisco.

“Pairing SAM’s IP portfolio with Cisco’s offers us the ability to drive greater IP industry adoption. Our collaboration continues to help joint customers further the transitions from legacy architectures to IP and cloud, offering the speed and agility they need to launch new services,” said Bryan Bedford of Cisco.

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