Kasie DC debuts with textural ‘brush’ look, unique color palette

MSNBC’s new primetime evening show, “Kasie DC” debuted Sunday with a textured brush-stroke style look featuring a mix of golds, violets and black.

The show’s logo features its name in bold letters, with the “D” and “C” inside of a box, while the negative space in the “A” looks like a rough outline of the Capitol dome. 

The roughness of the shape, however, makes the image of the dome more abstract and is interesting way to incorporate what is perhaps an overused icon into the design.

The rough, brush stroke motif is repeated in the logotype’s lettering, the box and the two thin lines on the top and bottom of the logo, as well as through the use of rough strokes throughout the package.

For its title graphic, a faded, monotone photo of the Capitol is used along with a subtle repeated background of the show’s logo.

The title card also renders the logo in a bold violet color, along with mustard yellow and black brush strokes.

For lower third insert graphics, the bold violet hue is used prominently before tapering out in a curved brush stroke that allows a gold-tinted image of the Capitol dome to peek through. 

The show originates from NBC NewsStudio N5 at its 400 North Capitol Street Northwest facilities in the capital. 

“Kasie DC” uses the studio’s relatively new movable LED walls in a closed position to showcase a stylized skyline of Washington, D.C. with shades of violet blended into the white buildings and monuments.

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