Grass Valley’s NAB presence to showcase integration of SAM brand

After recently completing the acquisition of Snell Advanced Media, Grass Valley will showcase its strides to combine SAM products and technology into its solution offering.

At NAB Show 2018, Grass Valley will highlight the changes brought on by the changes along with how its solutions are preparing broadcasters for changes coming to the industry.

“We acquired SAM to create a proven portfolio that helps our customers strengthen their operations,” stated Tim Shoulders, president, Grass Valley. “We have no plans to announce any additional acquisitions at NAB or in the near future. Our focus right now is to complete our product and solution integration strategy and deliver a superior level of service to our customers. While there has been some speculation about further consolidation in the market, it is not currently a focus for Grass Valley.”

At NAB, visitors to the Grass Valley booth, SL106, will see offerings from both the Grass Valley and SAM portfolios organized by key application areas; live production, news, content delivery and networking. The booth also will include a dedicated camera stage and a unique “Discovery Zone” that will feature a series of self-guided virtual tours of technology topics.

“Hard work is being done behind the scenes to ensure that our customers get the maximum benefit out of this acquisition as fast as possible,” added Shoulders. “As former SAM products are rebranded as Grass Valley, we are assuring interoperability and extending in-region support for all users. We are excited about getting to NAB to showcase our extended capabilities—when you bring two leaders together like this, it’s a win for everyone.”

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