Cisco to highlight virtualized production in demo with NewTek, Vizrt

During the upcoming NAB Show, Cisco will feature a joint demonstration with Vizrt and NewTek showcasing virtualized IP production and control room automation.

“Virtualization and control room automation over IP are the future of live production,” said Roger Sherwood, director of business development, Media Segment, Service Provider Business, Cisco. “Featuring this first-of-its-kind virtualized control room along with NewTek and Vizrt is sure to be a draw for many of our customers this year at the show.”

From Cisco’s booth (#SU8502CM), the demonstration will include NewTek’s NVP, a virtualized IP Series, 44-input, IP, 4K, 60P live production system, and Vizrt’s Viz Opus compact control room automation system. Both systems will be running on virtual machines in Cisco’s VMware vSphere with Hypervisor management on Cisco hardware with Horizon View desktop virtualization.

NewTek’s NDI will connect the products, running across a Cisco network and switches.

“NewTek have long believed that the future of broadcast production is based on software, computers and networks; and have based the last 15 years of our R&D on building products to this vision. It is clear that this vision aligns with that of Cisco and Vizrt. Together we have worked on providing a demo of an entirely virtualized production system and are showing it actually working at NAB,” said Dr. Andrew Cross, NewTek president and CTO. “Because we are completely software-based, NewTek is the only major live production solution capable of being virtualized today. Combine that with our leadership position in IP video, including NDI and SMPTE ST 2110 support, you have an incredibly cutting-edge solution for broadcasters looking to streamline their operations.”

“The Vizrt world is all about now and the future – and everything in between. What we are showing with our partners, Cisco and Newtek, is so close to “now” that one can touch it,” said Petter Ole Jakobsen, Vizrt CTO. “This proof of concept shows how software-based tools make live productions ever more flexible so that industry can be prepared for now and the future at the same time.”

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