Because Web videos still tend to be smaller dimensions and lower quality, production values for Web newscasts often need to be a bit different.
One of the biggest concerns is legibility. Lower thirds should be simplified and use larger text size and it’s often best to only use one line of text. If a second line is needed, avoid making the text too small; instead use other design techniques to differentiate between tiers. Also consider font choice and color carefully since condensed fonts are often difficult to read.
Text size likely should also be increased for any full screen or OTS graphics. In addition, be cognizant of how images and design elements used might appear when viewed at smaller sizes or if the video quality is a low.
It may also be a good idea to limit the use of fast animation. Connectivity issues, even on a good broadband link, can cause unwanted results. Instead, subtle and simplier animation is often more forgiving with any “stutters” viewers experience.
If your video player offers a “full screen” viewing option, keep in mind that using this feature amplifies the flaws in lower-quality video and can make it even more difficult to read text or discern images despite the larger screen size. Turning this option off is one option, but many like watching at full screen despite this.
When shooting talent for Web video, it’s often better to use tight shots. It may also be worth experimenting shooting tighter than you do on your regular newscasts. If you use flat panel or rear projection screens for OTS, consider forgoing these for Web newscasts since it can overload the screen with too much visual weight and makes it harder to see the talent. It’s also a good idea to shoot Web newscasts in front of simplier backgrounds rather than busier ones you might have on the set. If this isn’t possible, a chroma keyed background might be a good route to consider.
It’s also important to keep these guidelines in mind when designing graphics for your regular newscasts if video from these will end up online. Designing graphics that work equally well on air and online is a big challenge that will make finding a happy medium difficult, there are often small allowances that can be made on either platform to make things work just a bit better.
NewscastTip is a weekly column with tips for your newscasts. See past editions here. The column is available every Friday in our e-mail newsletter and posted here the following Wednesday. Sign up for the newsletter to get it delivered directly to your in box every week.
Michael P. Hill is founder and publisher of NewscastStudio. Contact him with your own tips and feedback.
