NYSE floor gets new look

One of the most used backgrounds on television news, the trading floor of the New York Stock Exchange, recently got a bit of a facelift to go along with parent company NYSE Euronext’s new logo and brand identity.

Most of the changes involved swapping out backlit graphics and banners seen around the trading floor and adjoining areas, but the new look is prominently visible in a variety of electronic signage as well.

You can read more about the NYSE Euronext logo change here and watch a timelapse video of the installation:

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Branding