Archive for the ‘Advertising’ Category

The Weather Channel serves up personalized weather

The Weather Channel has rolled out a new campaign for its 30th anniversary, featuring God and a more social web experience.

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Survey says 15 seconds is sweet spot for online ads

An interesting survey from Poll Position finds that a 15-second pre-roll ad seems to be “acceptable” to most online video viewers.

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Twin Cities station eases anchor transition with image campaign

TVNewsCheck reports on the image campaign being used at WCCO-TV, the Minneapolis CBS affiliate, to help make the transition between longtime anchor Don Shelby and the new anchor team.

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PromaxBDA announces inaugural Local Award finalists

PromaxBDA has released a list of the finalists for its inaugural Local Awards. Continue reading to see all the nominees.

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ESPN to rollout “NonStop” format for NASCAR races

ESPN’s telecasts of the final 10 races of the 2011 NASCAR Sprint Cup Series season will have a new look with the introduction of “NASCAR NonStop,” a commercial format which shows the race in progress side-by-side with commercials.

Unlike football, basketball, hockey and other stick and ball sports, auto racing does not have TV timeouts. In NASCAR NonStop, ESPN’s commercial breaks will feature a split-screen format showing the advertisement on the left side of the screen and a continuation of racing action on the right side. In addition, ESPN’s scoring ticker will continue to move across the top of the screen, allowing NASCAR fans to follow the running order of the race during the breaks.

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MSNBC releases new round of ‘Lean Forward’ ads

MSNBC has released additional spots of its Spike Lee-directed “Lean Forward” promotional campaign.

Video clips are available here.

Brian Williams greeting NYC taxi passengers

“NBC Nightly News” anchor Brian Williams is starring in a promotional video playing in New York City taxi cabs.

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NewscastStudio welcomes back FX Group as advertiser

FX Group has returned to NewscastStudio as an advertiser, along with its motion graphics subsidiary Giant Octopus.

FX provides complete scenic design services for news, weather, sports, talk show and entertainment sets that are ready for HD television, 16:9 and digital broadcasting — lead by customer service from our team of experts.

FX Group will be exhibiting at the 2011 NAB Show in Booth #C7222.

If your company sells products or services aimed at the television news industry, NewscastStudio is the perfect platform to get the word out. Click here for details.

Starbucks will continue brewing ‘Morning Joe’

Starbucks has re-signed to be a presenting sponsor of MSNBC’s “Morning Joe.”

The deal, which originally began in June 2009, gives the coffee company “title billing” on the show and is incorporated into the show’s title graphics with the tagline “Brewed by Starbucks Coffee.” Read more for TVNewser.

Nothing gets out of this net

We’re not sure when this was created or where it appeared, but we can across this interesting ad for CNN International on Ads of the World.

Mediaite Cs go red for ‘The Big C’

Visitors to Mediaite, the media-centric site founded by MSNBC anchor Dan Abrams, are noticing something a bit different this morning — the first “C” in each headline has been turned red. At first I only noticed it in the first headline and thought perhaps it was a code issue.

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CNBC uses Cisco TelePresence for some ‘talking heads’

CNBC is now using Cisco’s TelePresence technology for some talking head interviews on various shows.

AdAge writes, “Cisco is not paying CNBC to use TelePresence screens on air, according to CNBC and NBC Universal executives; CNBC is actually leasing the equipment for its editorial and technology operations teams.”

MSNBC also uses TelePresence with “The Rachel Maddow Show.”

Using of this technology is similar to the use of Skype for interviews. They display the logo so viewers know it’s using a different technology than normal, but in many cases viewers won’t notice because of the quality of TelePresence video.

Is this a good move by CNBC? Maybe, as satellite time can be expensive, but it also comes off as advertising for Cisco.