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Stephen Arnold Music continues to evolve
Thursday, April 10th, 2008
 Stephen Arnold Music has been a company in transition over the last year, as it continues to update classic packages while rolling out new fresh ideas.
Over the past year, Stephen Arnold Music has begun boosting its brand toward “Your Brain on Music,” a new offshoot with new original themes.
Your Brain on Music was established in 2007 to fill a music void and over the past year has had its themes launched on many channels.
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Tags: Music, Stephen Arnold Music
Posted in Music, NAB Preview 2008 |
FX wraps up busy year of new looks
Wednesday, April 9th, 2008
FX Group has wrapped up an extremely busy year heavily driven by stations coverting to HD — and has the distinction of designing more news sets than any other firm since last year’s NAB convention.
“2007 and early 2008 have been extremely busy for us,” said Kathy Mosher-Boulé, the company’s vice president.
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Tags: fx group, HD, kcci, khbs, wcvb, wflx, wncn, wpec
Posted in NAB Preview 2008, Set Design |
Renderon injects 3D into news graphics
Tuesday, April 8th, 2008
Living up to its name, motion graphics design firm Renderon has brought an ultra-sharp, high-tech rendered 3D look to the news graphics industry.
Although 3D elements are certainly not new to news graphics, Renderon’s work takes the concept to a new level that is mixed with eye-catching and innovative transitions.
Many of the packages push the envelope in news graphics, but the risk pays off with innovative designs that stand out in their respective markets. Most of Renderon’s work has been for small- to mid-market stations, including several for Journal Communications stations, giving these newscasts top-market looks.
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Tags: kivi, ktnv, renderon, wgba, wtmj, wtnh
Posted in Graphics, NAB Preview 2008 |
Unique themes with modern updates from Gari
Tuesday, April 8th, 2008
Over the past decades, Gari Communications has produced some of the most memorable news music themes, from “Hello News” to “Eyewitness News.”
Each new theme represents a broad mix or orchestral and synthetic textures driving home the story. This rich history has helped Gari Communications become one of the leading news music composers in television.
Last year, compared to years past, was a relatively quiet year for Gari Communications, but the company continued to make noise.
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Tags: Frank Gari, Gari Communications, Music
Posted in Music, NAB Preview 2008 |
Hothaus sets the scene in graphics packages
Monday, April 7th, 2008
Hothaus Creative’s graphics combine the traditional look of news graphics with fully-directed video of talent, station vehicles, the newsroom and locales within the station’s market.
Hothaus’ shooting styles are almost always instantly recognizable and have spawned many copycat attempts.
While using video in news graphics packages is definitely not a unique concept, Hothaus’ meticulously-lit and carefully planned shots stand out in the industry with their dramatic appearance. These shots do an excellent job of creating a sense of urgency and giving viewers a glimpse into life at a TV news station — albeit a slightly exaggerated and staged one.
Hothaus video is also unique in the sense that locations, not just the talent, are also creatively lit — sometimes splashing broad, bold colored lights onto backgrounds that are otherwise a boring white. In addition careful blocking, lighting and post-production effects can turn ordinary looking spaces that show promise as a shoot location into active, newsy backgrounds.
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Tags: hot haus creative, wfaa, wls
Posted in Graphics, NAB Preview 2008 |
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