NewscastStudio Blog
NewscastTip
NewscastTip: Find simple ways to make newscasts greener
As spring approaches and those buried under mountains of snow long for a bit more green in their lives, I thought it might make a good time to think about going green in another way — finding ways to make your newscasts a bit more environmentally-friendly.
Back in 2007, WCCO-TV in Minneapolis touted having the world’s first green newscast, broadcasting from the local fair using electricity produced by human pedal power. While this is a bit extreme, there are some simple, easy ways you can reduce your newscasts’ impact on the earth, even if just a little.
Cable News, Networks
NBC Olympics coverage by the numbers
Did you know, NBC’s coverage of the 2010 Vancouver Winter Olympic Games takes over 2,168 NBC staffers, 5 mobile units, 1 fixed wing aircraft, 127 printers, 385 laptop computers, 400,000 feet of cable, 900,000 gigabytes of HD video storage, 10,500 feet of fiber and 50,000 square feet of space in the International Broadcast Center?
These are just a few of the numbers behind NBC’s coverage. Continue reading to see more.
Set Design, SetStudio
More Golf Channel photos added to SetStudio
We’ve added some actual pictures of the new Golf Channel studio to SetStudio.
The set debuted in early January to rave reviews and features 4 unique areas, a large golf simulator and lots of interesting details.
Networks
‘Today Show’ shows off Olympic home
NBC News has taken over a ski lodge for its ‘Today Show’ home.
For the broadcast they use two control rooms, one in the ski lodge and one back in New York. The lodge has many locations for use including an 8,000 square-foot ice rink and fire pit.
HD, Local News, Set Design
WRC-TV updating for HD with a new studio?
WRC-TV, the Washington, D.C. NBC O&O, have moved to a temporary set while work is done on its main studio, shown above from earlier this year.
According to News4 Today’s Facebook fan page, “We are finally going to go 16X9 HD. Our new home is going to look incredible.”
Virtual Sets
Digital Juice shows how to create virtual sets with new product
Digital Juice, a leading royalty-free content company, recently released two additional volumes of its “Motion Designer’s Toolkit” and has posted an accompanying tutorial on how the product can be used to create “virtual sets” using After Effects.
These “sets” would probably more accurately be described as virtual environments, since, at least the example shown, isn’t a structural as some other virtual set solutions. However, the result is certainly sharp looking and it’s definitely worth considering for any virtual set needs.
Set Design, SetStudio
Showtime’s ‘Inside NASCAR’ added to SetStudio
We’ve added a gallery of captures from Showtime’s newest sports program “Inside NASCAR” to SetStudio.
The set features a bright desk with shades of blue and yellow and a large interview couch.
Branding, Mobile, Online
ESPN to rebrand ESPN360.com as ESPN3.com
In an interesting move, ESPN will rename it’s broadband channel April 4.
“The name ESPN3.com more closely aligns with the existing naming convention for our networks,” said Sean Bratches, executive vice president, sales and marketing. “We have approached this as a network for years, and as users have become more accustomed to engaging with content across various screens, it made sense to make adjustments that reflect both the product’s and the industry’s evolution.”
NewscastTip
NewscastTip: Pacing gives personality to newscasts
Newscast pacing is a great way to differentiate your news brand and have a direct impact on the feel of your newscasts.
Pacing is one of those elements of newscast production that can be much more of a subliminal thing that viewers may not notice on the surface but in reality can have a profound effect on how well (or badly) they respond to a newscast.
It’s important to remember that pacing doesn’t necessarily have anything to do with the reading rate of your anchors, though this certainly is one of the more prominent elements of the concept.
Branding, Local News
‘News doctor’ Frank Magid dead at 78
Frank Magid, a veteran television consultant often dubbed the “news doctor” has died at 78, reports the Washington Post.
Magid, who founded Frank Magid Associates, a top research and consulting firm for a wide variety of industries, is known for spreading the “Action News” format to counter the success of the “Eyewitness News” brand. The first station to use the “Action News” format, WPVI-TV in Philadelphia, remains a dominant station in the market today.
Networks, Set Design, SetStudio
Jack Morton helps relaunch ‘Sunrise’ on Channel 7
Jack Morton and lead designer Jim Fenhagen helped develop a new look for Australia’s Channel 7 morning program “Sunrise” that launched last week.
The new set, located at Channel 7’s Martin Place studio, uses various wood tones and LED lighting to create an inviting morning show set.
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