Posts Tagged ‘color’

NewscastTip: News graphics color options span spectrum

Television news come in a varietal rainbow of colors, each with its own advantages, disadvantages and effects on viewers.

Blue is one of the most common color schemes used. It’s a solid choice since blue is a relatively neutral color, is complementary to human skin tones and doesn’t have any strong emotional charge associated with it.

Red is another common base used in news graphics. Red is an active, vibrant color that is a great way to convey a sense of action or urgency. Stations looking to emphasize breaking news or fast-paced coverage may find red to be a good fit, though, if used correctly, red doesn’t always have that effect.

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