Posts Tagged ‘hot haus creative’

Hothaus sets the scene in graphics packages

Hothaus Creative’s graphics combine the traditional look of news graphics with fully-directed video of talent, station vehicles, the newsroom and locales within the station’s market.

Hothaus’ shooting styles are almost always instantly recognizable and have spawned many copycat attempts.

While using video in news graphics packages is definitely not a unique concept, Hothaus’ meticulously-lit and carefully planned shots stand out in the industry with their dramatic appearance. These shots do an excellent job of creating a sense of urgency and giving viewers a glimpse into life at a TV news station — albeit a slightly exaggerated and staged one.

Hothaus video is also unique in the sense that locations, not just the talent, are also creatively lit — sometimes splashing broad, bold colored lights onto backgrounds that are otherwise a boring white. In addition careful blocking, lighting and post-production effects can turn ordinary looking spaces that show promise as a shoot location into active, newsy backgrounds.

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