Posts Tagged ‘logo’

Meredith unveils new logo

Meredith Corp., which owns TV stations throughout the country as well as magazine titles including Better Homes & Gardens, has a new look.

According to a press release:

“To help visualize its evolution, Meredith is introducing an updated corporate logo. It features four interlaced letter “m’s” that reflect Meredith’s ability to distribute content across multiple platforms and bring to bear all its marketing services capabilities on behalf of clients. The colors, typeface and fonts are inviting, social and friendly, all attributes that align well with Meredith’s brands and culture.”

Read more and see samples of the logo at work in brochures and other branding materials at the Brand New blog.

Old MSNBC logo gone from Web site too

The msnbc tv pages have been update to include the same logo used on the Web site its latest redesign. That new logo keeps the NBC peacock in a prominent location but switches to a rounder, more contemporary typeface. It’s also interesting to note that on the msnbc Web site, the television section is being branded as “msnbc tv” with the “tv” set in the same font.

The logo switchout has been a long time coming and it always irked me that the two logos were being used at the same time. While many TV stations have distinct logos for their Web sites, the two msnbc looks were too similar and mixing between the two often looked more like an oversight than a conscious decision.

Headline News’ new logo speaks up

From the Brand New Blog: In addition to CNN’s new graphics and “flipper,” its sister network Headline News has a new logo: “The other notable change is the redesign of the CNN Headlines News logo, which has dropped the CNN and moved away from the overarching use of lowercase sans serif and red. As far as speech bubble logos go, this is perhaps one of the nicest and most appropriate.”

Examining WX Channel HD

Just a few observations about the Weather Channel’s new “Studio of the Future”:

• The centerpiece of the set, the giant rear projection screen, isn’t being used effectively. When viewed from the anchor desk, the background is washed out and blurry. However, the flexibility of displaying panoramic views of American cities and landmarks does add a nice touch to the set (unlike MSNBC’s somewhat bizarre decision to constantly showcase only Rockefeller Plaza despite the fact it’s a national cable network).
• The studio’s new key wall isn’t nearly as well lit as the previous studio’s — there is some noticeable green glow and harsh lines around talent.
• Overall, the set isn’t even seen that much, which was also true in the old studios. Since the majority of weather forecasting is full-screen chroma key, WeatherPlus’ minimalistic set makes more sense.
• “Abrams & Bettes” seemed to be originating from the old studios earlier this week, but this will likely change when the show goes HD June 16.

By the way, I have some mixed feelings about the Weather Channel HD logo. Using the vertical pipes is a unique way to integrate the “HD” into the logo — and a creative alternative to simply boxing the letters in a rectangle like other networks and television stations. However, perhaps the spacing could be a bit wider so the right half of the logo is a bit closer to the 16:9 shape.