Raleigh’s Belo-owned WCNC-TV set up reports with Twitter accounts and then feed all that data into one interface on its Web site, which allowed viewers to read a behind-the-scenes look at covering an election in an uncensored forum. Station execs say the trial run of the was successful.

As mentioned on last nights podcast, Mediaseed.tv, a new product from MediaLink, provides content for stations on-air and online.

The service, online at http://www.mediaseed.tv, requires users to signup to download content, but anyone may view the content currently online. Then, registered users can download content. This feature is where Mediaseed shines. Users have the choice of many formats, including, .flv, .wmv, .mov, and MPEG 2. Each of these formats are available in varying bitrates, perfect for use on-air and online.

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