Posts Tagged ‘virtual studio’

Orad continues to advance virtual sets and broadcast graphics industry

Its name may not be as well known as Chyron, but a little company called Orad Hi-Tec Systems is gaining traction in the North American market. Founded in 1993, Orad is largely a European company that has continued to expand and grow to meet many broadcast graphic needs.

Its mission is to “realize the potential of proven and emerging electro-optical, video and real-time image processing technologies for TV broadcasting, virtual reality and sports events, enabling Orad to provide a one stop technology shop for all its customers.”

To accomplish this, Orad has developed many product lines that include: virtual sets, interactive touch technology, augmented virtual reality and 3D graphics insertion tools among others.

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‘Nightly Business Report’ debuts new look and virtual set

Broadcasting on PBS since 1979, “Nightly Business Report” debuted a new host, new modern look and virtual studio for the new year.

The new look, using yellows and blues with high tech flying parts is a vast change from the previous package. The new show has a sleek look that is very different for a PBS show. (more…)

NewscastStudio Election Wrapup

This year’s election season was full of many new looks, toys, gizmos and hype-generating devices… but this begs the question, how much was really necessary?

Did CNN need to spend over $300,000 to beam a reporter into their New York Communications Center? Did NBC need to create a scaled down “Democracy Plaza” renamed as “Election Plaza?” Did FOX need a giant touch screen? (more…)

MSNBC unveils new 3D studio

Today, MSNBC unveiled a new virtual studio for Chuck Todd to break down the election results in.

The new virtual studio matches NBC News and MSNBC’s current Decision 08 graphics package. This creates a seamless branding effect across their various election graphics from the networks of NBC. More pictures after the jump. (more…)