Posts Tagged ‘weathernation’

Expanding options could rain on TV news forecasts

There could be changes and challenges in the wind for a fixture of TV news — the weather forecast.

We’ve written before about WeatherNation, a company founded by a former Minneapolis forecaster to provide “outsourced” weather forecasts to television stations and now Broadcasting & Cable has featured the company in an article about the changing face of local TV weather.

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WeatherNation offers ‘central-casting’ for mid-market stations

WeatherNation, a company founded by former WCCO-TV meteorologist Paul Douglas, who was outsted from the Minneapolis station in 2008, is offering white label weather forecasts for mid-market stations, cable outlets and Web sites at this year’s NAB Show.

The venture has built an HD studio facility in the outskirts of Minneapolis where it produces unbranded weather forecast segments. Stations can select from a 42-inch monitor position as well as a 65-inch touchscreen area. Graphics can be branded to each station’s unique look and font, according to the firm’s Web site.

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