[name-generator hashtag=”RadarName” tag=”radar” url=”http://nca.st/2h” name=”Radar Branding”]

Most TV news stations brand their weather radars — often using names that emphasize their speed, accuracy or ability to predict weather patterns in advance. It’s also common to use the radar’s name to remind viewers that the radar is “live” — meaning its data is not significantly delayed.

Radar names also incorporate include the channel’s call signs, channel number or news or weather branding or the technology powering the radar system (such as Baron’s VIPIR).

All that said, some stations do get a bit over zealous with their radar naming scheme — stretching out the number of adjectives and superlatives to a comical number and creating a name that’s a mouthful to say.

NewscastStudio’s Radar Name Generator pokes fun at these names by randomly combining some of the most common (and not so common) words used in radar branding today.

Have suggestions on terms to add to the random pool? Tweet at @newscaststudio using the hashtag #RadarName.

Here are some real life examples:

• NewsChannel 3 Live VIPIR Radar (WTKR-TV, Norfolk, Va.)
• KABC Los Angeles Mega Doppler 7000 HD (KABC-TV, Los Angeles)
• Live StormTracker Doppler (WAFF-TV, Huntsville, Ala.)