Annual Sentiment Survey

Help us understand the pulse of the broadcast industry with this brief survey.

We’re conducting a survey of broadcast professionals to capture the challenges, trends and priorities shaping the future of broadcasting. This annual survey aims to uncover how broadcasters and vendors are navigating change, adopting emerging technologies and overcoming key obstacles.

The survey takes less than 5 minutes to complete, and readers who participate will be entered into a drawing for a $200 Amazon Gift Card as a thank you for their time. Your responses will remain anonymous, and the results will be published in early 2026, offering valuable benchmarks for broadcasters, vendors, and stakeholders across the media ecosystem.

The Basics
What best describes your industry segment?(Required)
Please select the one that best matches your workplace.
- Broadcast Affiliate (Local TV Station)
- Broadcast Network (NBC, CBS, ABC, Fox, etc.)
- Cable Network (CNN, MS Now, Fox News, etc.)
- Streaming Service
- Corporate / Enterprise Video
- Education / Higher Education
- Government / Military
- House of Worship / Religious
- Production / Post-Production Studio
- Motion Picture
- Consultant
- Agency
- Equipment Supplier / Dealer
- Other
Which of the following product categories do you use most often?(Required)
- Broadcast Graphics System
- Broadcast Monitoring
- Production Switcher
- Media Storage
- Video Editor
- Camera / ENG Tools
- Audio Mixing / Monitoring
- News Production System
- Playout System
- Other
Technology & Operations
What is the biggest broadcast or production challenge your organization faces today?(Required)
- Budgetary constraints
- Retaining / hiring qualified staff
- Implementing cloud technology or workflows
- Reducing latency
- Adopting new video formats
- Transitioning to IP
- Enabling remote collaboration
- Increasing content output
- Improving broadcast quality
- Other
Which technology areas will have the biggest operational impact in 2026?(Required)
Select up to 3 that apply.
- AI
- Automation
- Cloud production
- IP / SMPTE ST 2110 infrastructure
- NextGen TV
- Remote / distributed production
- Cybersecurity
- Other
What are your organization’s top technology priorities for the next 12 months?(Required)
Select up to 3 that apply.
- Moving to the cloud
- Producing more content
- Rebuilding workflows
- Updating aging infrastructure
- Transitioning to IP
- Remote production
- 4K and HDR
- Other
What is the biggest barrier to adopting cloud workflows in your organization?
- Cost of implementation
- Lack of technical expertise
- Workflow complexity
- Uncertain ROI
- Security concerns
- We are already using cloud workflows
- Other
Industry Sentiment & Outlook
How would you describe your overall outlook for the broadcast and media industry in 2026?
Strongly disagree Disagree Neutral Agree Strongly agree
How concerned are you about continued mergers and acquisitions in the media and technology sectors?
Very concerned Somewhat concerned Neutral Not concerned
Do you believe consolidation will ultimately benefit or harm innovation in the industry?(Required)
Mostly benefit Neutral Mostly harm
The broadcast industry is adapting to change.(Required)
Strongly disagree Disagree Neutral Agree Strongly agree
The broadcast news industry is in decline.(Required)
Strongly disagree Disagree Neutral Agree Strongly agree
How prepared do you feel your organization is to implement or expand AI-driven workflows in 2026?(Required)
Fully prepared Making progress Early stages Not yet exploring
The solutions available for broadcast production today are adequate for my workflows.(Required)
Strongly disagree Disagree Neutral Agree Strongly agree
Our broadcast and/or production technology budget for 2026 will:(Required)
Strongly disagree Disagree Neutral Agree Strongly agree
Production, Workload & Events
How much pressure are you under to produce more content with fewer resources?
Strongly disagree Disagree Neutral Agree Strongly agree
I plan to attend a broadcast-related trade show in 2026.(Required)
Strongly disagree Disagree Neutral Agree Strongly agree
Which trade show(s) are you most likely to attend?
- NAB Show
- IBC
- Live Design International (LDI)
- InfoComm
- TV Tech Summit
- Sports Video Group events
- Stream TV Show
- TVNewsCheck events
- Other
Insights on 2026
One thing I wish I could change or simplify about broadcast or production workflows is…
What’s your boldest prediction for the industry in 2026?
Any other industry thoughts or observations?
General Information
Which title best matches your role?(Required)
- Technical Director / Broadcast Engineer
- VP of Engineering
- News Director
- General Manager
- News Talent / Anchor / Reporter
- CEO / COO / CIO / C Suite
- Systems Integrator
- Production Head
- Producer
- Cameraman and DoPs
- Distributor
- Manufacturers
- Post Production Editors
- Creative Services Director
- Creative Services
- Lighting Designer
- Graphics and Animation Specialist
- Audio Engineer
- AV Specialist
- Student
- Other
What best describes your role in purchasing decisions?(Required)
- I make final decisions
- I make recommendations or product specifications
- I research options and present them to managers
- None
What best describes your location?(Required)
How long have you been visiting NCS | NewscastStudio ?(Required)
- About a month
- About six months
- About a year
- More than a year
- This is my first visit
Thank you for filling out our industry survey. If you'd like to be entered into a drawing for a $200 Amazon gift card please provide your email address.

Your survey responses will remain anonymous and will not be linked with your email address.

An email address is NOT required to submit the survey response.
Email
The peacock would be?(Required)
Spam-prevention question.
- CBS
- NBC
- ABC
Comments
This field is for validation purposes and should be left unchanged.

** Amazon is not a sponsor of this survey or NCS. Survey responses will not be linked to individual emails.

Annual Sentiment Survey

The Basics

Technology & Operations

Industry Sentiment & Outlook

Production, Workload & Events

Insights on 2026

General Information