Future Today reports 75 million U.S. households reached across Fawesome and HappyKids

Future Today announced that its Fawesome and HappyKids streaming platforms now reach more than 75 million U.S. households, as the company marked its 20th anniversary at the IAB NewFronts. The company reported more than 2 billion monthly ad impressions and over 850 million hours of annual viewing across its network.

The company said growth has been driven by increased adoption of free ad-supported streaming and expanded distribution across connected TV platforms including Roku, Fire TV, Samsung TV Plus, Vizio and LG.

Audience growth included gains among multicultural viewers, with Hispanic audiences representing 25% of Fawesome’s audience and Black viewers accounting for 20%. Spanish-language watch time increased 120% year over year, while viewing among Black audiences rose 45%, the company said.

Engagement also increased, with average session times rising 57% and viewers spending about 2.5 hours per session. HappyKids reported 45% year-over-year audience growth and more than 800 million monthly impressions.

Future Today expanded its content strategy to include creator-led programming and live events. The company added more than 50 creator partnerships in 2025, including Jesser, and introduced live sports content through partnerships with the American 7s Football League and the Professional Grappling Federation.

“Creators and live event programming are redefining how audiences engage with streaming content,” said David Di Lorenzo, senior vice president of content acquisitions and partnerships at Future Today. “By bringing digital-first talent and event-driven experiences to Fawesome, we’re not only expanding our content ecosystem — we’re ensuring brands achieve unmatched reach, cultural relevance, and measurable incremental impact right at the center of the living room.”

The company also introduced Audience Advantage, a targeting and measurement platform designed to support outcome-based advertising. The system integrates data from partners including MRI-Simmons, Circana, TransUnion, LiveRamp and iSpotTV to provide metrics such as incremental reach, sales lift and in-store visits.

“Streaming advertising has entered a new era where brands expect both impact and accountability, further demonstrating how CTV is no longer just a branding channel, it’s a performance medium,” said Vikrant Mathur, co-founder of Future Today.

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Future Today said its platforms continue to expand content offerings across movies, television and children’s programming, supported by partnerships with studios including Lionsgate, MGM, Paramount and Sony.