News Promos and Sports Promos

Discover the latest examples and strategies in promotional campaigns for news and sports. This category highlights creative efforts from local news stations’ creative services and marketing departments, showcasing how news promos and sports promos drive viewership, build brand loyalty and connect with audiences.

PBS encourages viewers to help protect public media

As political pressure on funding for PBS and its parent organization the Corporation for Public Broadcasting continues to mount, PBS has launched a campaign to... Read more

‘GMA’ team heads ‘home’ in promo
ESPN deploys nostalgia campaign, ‘Sports Forever,’ as streaming launch nears
Philly ABC showcases ‘our city’ in promo
‘Trust is the anchor’: NBC spotlights Tom Llamas’ experience and how he’ll carry on the ‘Nightly’ legacy
MSNBC’s Jen Psaki says ‘there are reasons to be hopeful’ in promo for new show