Video: KXAN explores ‘everything’ it has to offer viewers in promo series

Nexstar’s KXAN has created an “Everything” promotional campaign, a take on the station’s “Everything Central Texas” tagline.

The campaign includes four promos, including one each covering the morning and evening dayparts, along with two additional spots spotlighting the station’s weather and investigation franchises.

All of the promos share a similar core look and feel driven by active layouts and animation creating on-screen zones between bold white lines and clean typography. Various focal points within the footage are allowed to extend beyond the borders created by the linear elements or, in some cases, interact with them. 

Imagery is also strategically layered while talent and elements within scenes are masked around their edges to create eye-catching looks.

Meanwhile, each spot has visual elements that connect to its theme. The morning promo showcases sunrise and brighter scenes related to getting started for the day, while the investigations spot has a darker, more stylized look that also leverages the franchise’s logo.

Project credits

For KXAN

• Producer: Riley Bozarth
• Camera: Brooke Blackwood, Riley Bozarth and Seth Skuza
• Edit: Riley Bozarth and Jerry Morales Jr.
• Design: Jerry Morales Jr.
• Writing: Riley Bozarth and Erik Candiani
• Concept: Erik Candiani