Market Research Reports & Industry Analysis

Access the latest broadcast and media market intelligence including market research reports, industry surveys and key data analysis. The data provides insights into trends, audience behavior and technology adoption in the broadcast and media industry. This category offers data-driven perspectives to inform business decisions and strategic planning.

Advertising to account for majority of North American streaming revenue in 2026

Ad-supported tiers are expected to generate 54% of North American subscription streaming revenue by the end of 2026, with combined advertising and subscription revenue from... Read more

Media diets fragment as UK and U.S. adults approach 11 hours a day

Smart TV operating systems gain influence over streaming discovery

Analysis: FAST viewing surged 55% last year, but discovery and metadata haven’t kept up

AI factors into AV buying decisions at 66% of organizations

FIFA World Cup drove 2.8M Fox One sign-ups in June

Explore more coverage of Market Research Reports & Industry Analysis

Free streaming services lead consumer value ratings in new data

Research finds sports bundles shape telco loyalty and churn

FAST viewing grew 55% as metadata problems weighed on revenue

Report finds technical busywork is slowing North American newsrooms

More than a third of viewers canceled streaming services over poor UX

Younger audiences drive decline in television news use

Americans still watch the networks, but they no longer trust the same ones

Roku leads U.S. streaming platforms as Fox acquisition draws attention

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