Market Research Reports & Industry Analysis

Access the latest market research reports and industry surveys, providing insights into trends, audience behavior and technology adoption in the broadcast and media industry. This category offers data-driven perspectives to inform business decisions and strategic planning.

FAST services surpass cable as top source for live TV programming

Free ad-supported streaming television services are now the most common source for live TV viewing among U.S. consumers, according to new findings from Horowitz Research.... Read more

Smart TV ownership rises as Roku and Fire TV gain traction in U.S. homes

Streaming platforms abandon binge model for hybrid release strategies

Pew: 83% of U.S. adults did not pay for news in past year

Streaming viewers increasingly choose ad-based options over ad-free

YouTube grabs top share of TV viewing for third month in a row

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Study finds majority of mobile users avoid news alerts due to overload

Accessibility gap in TV advertising impacts reach and consumer spending

Traditional TV falls behind as streaming surpasses broadcast and cable, Nielsen reports

Nearly half of subscription executives call direct marketing a ‘black hole,’ Bango survey

Roku study shows consumers more open to shoppable TV

Sports programming sees highest growth rate on SVOD platforms

Gracenote analysis reveals limited metadata in CTV sports programming

Younger viewers more likely to churn from SVOD due to content and cost

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