Market Research Reports & Industry Analysis

Super aggregation and skinny bundles: Customer retention and acquisition in the age of cord cutting

The era of cord cutting continues to redefine how consumers access their favorite content, presenting … Read More

Sports streaming gains, but viewers struggle with fragmentation

As sports increasingly migrate from traditional broadcast and cable television to streaming platforms, new research … Read More

Olympics drive record growth for Peacock, 2.8M new subs

The 2024 Summer Olympics in Paris significantly boosted Peacock, marking a key moment in the … Read More

FAST gains ground as SVOD and MVPD falter, Horowitz survey

A growing number of television viewers are turning to free, ad-supported streaming TV (FAST) platforms, … Read More

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Streaming services see surge in ad-supported plans amid market shifts
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LG Ad Solutions study highlights generational divide in personalized advertising, AI
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Samba TV study highlights widening gap in TV diversity representation
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Streaming gaining ground as primary content source for Smart TVs
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FAST rivals gaming and cable in primetime viewing, study finds
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Streaming services embrace bundling to combat subscriber churn
Market Research Reports & Industry Analysis, Streaming

Prime Video maintains lowest churn rate among streamers, Parks research
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Netflix and Amazon lead as preferred providers for entertainment bundles
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SVOD and FAST gains traction in Latine Market amid MVPD decline
Market Research Reports & Industry Analysis, Streaming

No backlash from Amazon Prime Video’s ad-supported move, Hub survey notes
Industry Feed, Market Research Reports & Industry Analysis

Amagi’s latest FAST report unveils the rise of a diverse global marketplace emerging from U.S. roots
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2024 State of Design and Make report from Autodesk finds growing confidence in resilience, optimism toward AI