Sports Broadcasting & Production

Explore the tools, gear, and workflows that bring sports to life on broadcast and streaming platforms – plus the business side of sports broadcasting including media rights. From advanced production techniques and cutting-edge virtual graphics to innovative set design, dive into the latest news, analysis, and insights shaping the industry. Covering everything from the NFL, NBA, MLB, NHL, NASCAR to global sports events like the FIFA World Cup and Olympics, highlighting the innovations shaping the future of sports media.

Category sponsored by
FX Design Group

Spanish World Cup group stage coverage accounts for nearly half of overall viewership

Telemundo's Spanish-language coverage of the FIFA World Cup 2026 group stage has delivered record audiences, with nearly half of all U.S. World Cup viewing coming... Read more

NBCUniversal builds Sail4th 250 coverage around nearly 50 cameras and no rehearsal
The U.S. Men’s National Team’s opening match had advertisers cheering
Longest-tenured ‘SportsCenter’ anchor Linda Cohn retiring
Inside the XR stage and design strategy anchoring Fox Sports’ World Cup coverage
Consumers confused over where to stream World Cup
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Sports Set Design
Venue Production
Esports Production
AR/Virtual in Sports