Philly CBS O&O teases 4 p.m. newscast with fast paced promo

KYW, the CBS O&O in Philadelphia is promoting its upcoming 4 p.m. newscast with an upbeat and fast paced promo.

The spot features faced paced shots of the station’s talent “holding” circles with “@4” on them, many of them shot around the city or station. 

The new newscast is displacing the syndicated Dr. Phil, which is moving to 3 p.m., and the announcer assures users they can “still get their ‘Phil’.”

KYW, which brands as “CBS 3 Eyewitness News,” will add the 4 p.m. newscast starting Aug. 6.

Both the market’s NBC and ABC O&Os, WCAU and WPVI, currently air hourlong newscast at 4 p.m., known as “NBC10 News at 4” and “Action News at 4,” respectively. 

The DMA’s Fox O&O, WTXF, meanwhile, does not air at 4 p.m. newscast, instead showing back to back episodes of “Judge Judy.”

Allentown station’s new set uses clean lines, angles and stonework

WFMZ, licensed to Allentown, Pennsylvania, which also reaches into the Philadelphia market, also airs “69 News at 4.”

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WFMZ debuted a new set in November 2017.