Kathy Samuels to lead BMG’s Creative Services division

Broadcast Management Group appointed Kathy Samuels as director of creative services, placing her in charge of the company’s creative strategy, show development and audience experience work.

Samuels previously served as BMG’s strategic accounts manager, overseeing client relationships across sports, entertainment, media and enterprise organizations. In that role, she worked with clients on creative strategy, production workflows and operational execution.

“Kathy brings an exceptional combination of creative leadership, production expertise, and show format development,” said Todd Mason, CEO of Broadcast Management Group. “Her experience launching shows, building show formats, building content teams, developing talent, and leading complex productions makes her uniquely qualified to lead our expanding Creative Services division as we continue expanding our work across sports, entertainment, financial services, news, and enterprise clients.”

Samuels has nearly three decades of experience as a producer, showrunner, media executive and content strategist across broadcast television, digital media and live production. She helped launch programs including “Access Hollywood,” “Rachael Ray” and “Katie” and held leadership roles at NBC, CBS, ABC, Hasbro and Joyus.

She has received Daytime Emmy, Telly and Davey awards for her production and showrunning work.

In her new role, Samuels will oversee creative strategy, show format development, audience experience design, graphics and branding, talent-driven programming, live event storytelling, content development and distribution. She will also work with BMG’s production, engineering, transmission and operations teams.

“Throughout my career, I’ve seen what happens when creative development and production execution operate in separate worlds,” Samuels said. “What makes BMG unique is that our creative teams work side-by-side with producers, engineers, directors, and operations specialists from day one. That collaboration allows us to create audience experiences that are both creatively compelling and built to succeed in live environments. I’m excited to help expand that vision for our clients and continue building creative solutions that connect with audiences across every platform.”

BMG’s Creative Services division supports projects across broadcast, streaming, sports, entertainment, live events and enterprise communications. Its work includes creative strategy, show development, content creation, studio production, engineering, transmission and distribution.

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