Tegna-fying other media company names

With Gannett‘s head-scratching decision to name its digital and broadcasting spinoff “Tegna,” we wonder what it would look like if other media companies tried this approach to naming.

• Hearst: STERAH
• Tribune: UNBRITE (would the water filter people be mad?)
• News Corp.: SCWERNPO
• NBCUniversal: CINBILVEURSA
• E.W. Scripps: P.P.SCREWSI
• LIN: NIL (not many options here…)