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Latest News
‘Dateline’ asks: ‘How do you Dateline?’
NBC’s “Dateline” has been running a promotional and marketing campaign around the question “How do you Dateline?” The idea is to get viewers to share how they watch “Dateline” every Friday. The network has compiled responses made to this campaign via social media on Storify. Click here to see the collection of responses. Full story...
‘Set of the Year’ winners announced
NewscastStudio is pleased to announce the results of our “Set Madness” competition to determine the 2011 set of the year. This year’s competition was tough — with so many great sets nominated that we decided to switch from the typical single-round voting structure to multiple rounds. And the winner? Turkey’s NTV, a massive set designed [...] Full story...
CNN applies for ‘Magic Wall’ trademark
CNN has applied to trademark the term “Magic Wall” to describe interactive touchscreens used to present stories. CNN first used its touchscreen during the 2008 primaries, where it gained much attention as both an innovative storytelling tool and, to some, an example of over-the-top gadgetry. Saturday Night Live even spoofed the CNN wall during a 2008 [...] Full story...
Last chance to vote for 2011′s best set of the year
If you haven’t voted in the final round of our Set Madness competition, tonight at 11:59 p.m. ET is your last chance to do so! Click here to view the finalists and make your pick. Full story...
CNN morning show experiences two amusing slip ups
Here’s an amusing clip for your Friday, via Mediate. Full story...
NBC announces ‘Rock Center’ move with all star promo
NBC News is moving newsmagazine “Rock Center” to Wednesdays starting Feb. 8. To announce the change, the network is airing a promo that paints the key journalists on the program, including Brian Williams, Harry Smith, Kate Snow, Ted Koppel and Meredith Vieria. The promo uses a baseball team theme and includes a locker room with [...] Full story...
Cedar Rapids station debuts new set
Source Media Group’s KCRG-TV has debuted a new set by Devlin Design Group. The set includes a 260″ rear projection screen and touch technology. The touch screen is one of the largest to be installed on a US news set. “We are very proud to have launched our local news broadcasts in high definition with [...] Full story...
‘Noticiero Univision’ debuts sleek modern set
Univision has debuted a sleek set for its national newscast, “Noticiero Univision.” The newscast, based out of Miami, is similar to “Nightly” or “World News.” The new set features a large touchscreen, sleek desk, backlit walls and multi-monitor video wall. Overall, the set is very nice and stands out from the national newscast race. Instead [...] Full story...
Survey says 15 seconds is sweet spot for online ads
An interesting survey from Poll Position finds that a 15-second pre-roll ad seems to be “acceptable” to most online video viewers. The organization polled 1,729 people and found that 52 percent thought a 15-second ad was acceptable. Right behind that, however, some 27 percent said they had no opinion, while 12 percent indicated 30 second [...] Full story...
KNBC rebrands, debuts expanded set
KNBC-TV has rebranded itself as “NBC 4 Southern California” and unveiled a fresh new logo, graphics package and expanded set. The new branding is already visible on the station’s website, though certain elements, including the HTML title tag and promos, still refer to “NBC Los Angeles.” The station’s website also still redirects to the domain [...] Full story...
Exclusives
Bloomberg Charts an HD Course
A two-part series with Bloomberg Television's John Newhouse about the change to HD graphics. Part 1 talks about the changes to the graphics. Part 2 talks about Bloomberg's approach and how much was done to impliment the change.
Fabricating a Design
A three-part series with Jack Morton PDG and Lexington Design + Fabrication about the process of melding design and fabrication. Part 1 introduces the companies and how they work together. Part 2 goes into more depth about the design and fabrication process and Part 3 takes a closer look at the project.
Behind the Storm
A three-part series on the people and technology behind Brainstorm, a 3D virtual environment and graphics company. Part 1 introduces you to the company and its offerings. Part 2 shows how Brainstorm helped NBC News create an eye-catching election night, including a look at graphics that didn't make it on air. Part 3 discusses how Brainstorm's technology might be used in local news.
